Tag Traceability

Brand Protection, Supply Chain Visibility, Sustainability

Why Sustainability is a sustainable investment, even amidst uncertainty

Amidst talk of a global recession, businesses contemplate where they can cut spending. We go into why businesses who continue to prioritize sustainability and transparency will be better primed coming away from an economic downturn.

Supply Chain Visibility, Sustainability

Certification Greenwashing

Corporate responsibility around sustainability claims often relies on third-party validation and authentication. Find out why greenwashing at this level is particularly harmful, and how to combat it.

Supply Chain Visibility, Sustainability

Fast & Forward: Footwear and Sustainability

The footwear is an over $300 billion industry—with its own, specific sustainability issues to tackle. Find out how footwear brands can find better solutions in our latest article.

Consumer Engagement

By the Numbers: The Business Case for Personalization

Personalization is key in today's marketing world. Learn how much personalized insights can fuel your business' growth.

Consumer Engagement

Don’t Sleep on Gen Z: How Luxury is Attracting the New Consumer

As today's rising generation of consumer's build wealth of their own, their purchasing power builds as well. Learn more about how luxury houses are pulling in the latest generation, and honing their efforts based on their priorities.

Supply Chain Visibility, Sustainability

Extending Your Value Chain

With secondhand clothing sales at an all-time high, brands are looking to in-house solutions to capitalize on demand.

Supply Chain Visibility, Sustainability

How Data Will Help Protect You Against Greenwashing

In our latest article, we explore what Greenwashing means in today's accountability culture, and how to save your business from performative sustainability measures.

Supply Chain Visibility, Sustainability

Technology, Fashion, & Supply Chains in 2022

A lot of talk about tech and fashion are geared towards the consumer—learn more about technology to boost supply chain visibility and build brand loyalty, from end to end of your value chain.