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QR Code Do’s And Don’ts
What Is a Digital Twin? Why Footwear & Apparel Brands Can’t Ignore It
6 Keys to building a winning connected product strategy
QR Code Do’s And Don’ts
Introduction QR Codes are now appearing on packaging, product labels, and tags across nearly every consumer category. For some brands,…
What Is a Digital Twin? Why Footwear & Apparel Brands Can’t Ignore It
Introduction In footwear and apparel, most brands still manage products as static records: SKUs, styles, and batches that lose visibility…
6 Keys to building a winning connected product strategy
In today’s digital economy, connected products are no longer a luxury—they are essential. Connectivity transforms physical products into intelligent, value-generating…
Post-pandemic Consumer Behavior Fuels Counterfeit Sales
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Don’t Sleep on Gen Z: How Luxury is Attracting the New Consumer
Younger generations are growing up, and with that comes larger purchasing power. Some businesses have disregarded Gen Z purchasing behaviors…
By the Numbers: The Business Case for Personalization
Consumers, at this point in time, expect a certain level of personalization. In fact, “70% of consumers say that how…
How Serialization Will Put You Above Competition This Year
Having such specific insight into your supply chain is a lot easier when you have reliable data. According to the World…
4 Goals You Can Accomplish Working With Vi3
Since we started writing these articles, we’ve thrown a lot of information at you. From ethical sourcing and sustainable business…
Understanding How QR Codes can Better Your Connection to Consumers
Aside from educating on sourcing, there’s a huge variety of ways you can utilize QR codes on your products and…
5 Ways to Utilize QR Codes in Your Marketing Plan Now
How Tech Design is Changing the Game
We’ve talked about how QR code integration has picked up speed during the pandemic—proving to be a great way to…
The Great Enabler: How Serialization Activates Consumer Engagement
Everyone wants to know how to reach their target audience for the least amount of money. Between ad placements, email…