Secure Authentication, Protecting your Brand and Consumers

Assign every product a unique digital ID to stop counterfeits, control unauthorized distribution, and enable instant authenticity checks. Build trust and protect your brand at every touchpoint.
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How Vi3 Strengthens Brand Protection

Your brand is more than your logo,  it’s your company’s reputation. 

Vi3 gives you the tools to monitor, verify, and defend your products at every step of their journey. With services like serialization, digital product passports, and production monitoring, you gain real-time visibility into your supply chain and the ability to catch fraud before it reaches your customers.

Benefits

Brand Protection Excellence

Secure Digital IDs, Prevent Counterfeits – Stop counterfeiters at the source by assigning each product a secure, unique digital ID. Protect your brand’s integrity, designs, and consumers by ensuring only verified, authentic items enter the market—powered by scannable QR codes, NFC, or RFID.

Real-Time Traceability – Track every product from factory to resale with real-time visibility and on-demand authentication. With Digital Product Passports and smart data carriers, your brand stays protected through every stage of the supply chain.

Control your Distribution and Retails – Combat gray market activity and unauthorized sales with end-to-end supply chain oversight. Ensure your products reach only approved retailers, protect pricing integrity, and enforce compliance across every distribution channel.

Apparel & Footwear – Stop gray market diversion and protect your designs.

Wine & Spirits – Authenticate origin and age with serialized bottle-level tracking.

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“Before Vi3, our product data was scattered across spreadsheets and systems. Now, everything is in sync. We’ve cut down our update time by 80 percent and eliminated costly errors in listings and compliance.”

Director of Operations, Multichannel Retail Brand

“Before Vi3, we struggled to keep knockoffs off the market. Now, our customers can verify authenticity with a single scan, and we sleep better knowing we’re in control of our supply chain.”

Director of Brand Protection, Global Apparel Brand

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

“Vi3 Global’s Digital Product Passports helped us take back control of our brand story. Customers love being able to scan and instantly see where, when, and how the product was made.”

Head of Sustainability, Global Apparel Brand

“Thanks to Vi3 Global, we now have full visibility from our production line to the point of sale. Not only has it helped us eliminate gray market activity, but our customers feel more confident than ever in what they’re buying.”

Marketing Director, Premium Wine Label

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

Features

Future proof your Brand Protection

Item-Level Serialization

Assign unique, trackable IDs to every product for unmatched control and authentication. GS1 Digital Link standards.

Source Tagging

Seamless Label partner integrations to tag at the source of manufacturing

Real-Time Supply Chain Monitoring

Visualize the distribution of your products from 1st party impressions.

Digital Product Passports

Prove origin, materials, and authenticity,  instantly. For retailers and end-consumers.

Counterfeit Detection

Identify fake products and unauthorized resellers with advanced tracking tools.

Market Intelligence

Get insights on where your products are being sold, and where they shouldn’t be.

Case Study

Case Study: How a Luxury Brand Stopped Counterfeits Cold

Reduced gray market sales by 60%.

Read the Full Case Study
FAQ

Frequently Asked Questions

Vi3 provides end-to-end traceability by assigning a unique, serialized digital ID to each product at the point of manufacturing. This ID travels with the product through labeling, packaging, shipping, and retail, capturing scan events and movement data at every stage. Brands gain real-time visibility across suppliers, distribution centers, and points of sale, enabling faster recalls, gray market enforcement, and supply chain optimization.

Our mobile app allows users to scan QR or NFC-enabled labels for instant product authentication. The app provides product metadata, verifies origin, and checks against tampering or duplication.

Vi3 uses AI/ML algorithms to process massive volumes of scan data in real time. We identify behavioral patterns, detect anomalies, and cluster scan points by location, frequency, and user behavior. This allows brands to spot diversion zones, counterfeit hotspots, and emerging market trends, turning every consumer or retail interaction into actionable business intelligence.

Our patented Secure Digital Watermark is embedded invisibly into the artwork or QR Code itself, making it impossible to clone or tamper with using conventional means. Unlike visible-only codes, it provides an additional covert layer of product authentication, detectable only through authorized scanning devices or software. This is particularly valuable for premium apparel lines, limited releases, or high-risk markets where brand integrity must be preserved.

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Protect Your Products. Defend and Control Your Brand

Your brand is built on trust. Don’t let counterfeiters, fraud, or lost visibility damage it. Vi3 gives you the tools to ensure every product is the real thing; from factory floor to final sale.