If You Can't Track It, You Can't Optimize It.

Product serialization turns every unit into a unique, traceable asset. Monetize post-sale interactions by enabling re-orders, upsells, and loyalty incentives.
Talk to an Expert
About the service

From Factory to Consumer, Track Every Product's Journey

Vi3 assigns unique digital identities to every unit, transforming them into smart assets that drive revenue, protect brand integrity, and improve customer engagement.

With serialization, you can:

Authenticate Every Product and verify authenticity in real time.

Track and Enforce Market Boundaries to stop unauthorized sales before they happen.

Enable Consumer Engagement by providing instant product details, care instructions, and re-order options.

Gain Supply Chain Visibility by seeing where products are and how they move.

Contact us

“Before Vi3, our product data was scattered across spreadsheets and systems. Now, everything is in sync. We’ve cut down our update time by 80 percent and eliminated costly errors in listings and compliance.”

Director of Operations, Multichannel Retail Brand

“Before Vi3, we struggled to keep knockoffs off the market. Now, our customers can verify authenticity with a single scan, and we sleep better knowing we’re in control of our supply chain.”

Director of Brand Protection, Global Apparel Brand

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

“Vi3 Global’s Digital Product Passports helped us take back control of our brand story. Customers love being able to scan and instantly see where, when, and how the product was made.”

Head of Sustainability, Global Apparel Brand

“Thanks to Vi3 Global, we now have full visibility from our production line to the point of sale. Not only has it helped us eliminate gray market activity, but our customers feel more confident than ever in what they’re buying.”

Marketing Director, Premium Wine Label

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

Benefits

Stay Ahead of the Competition with Product Serialization

Brand Protection

Prevent counterfeits and unauthorized sales with unique product identifiers.

Real-Time Traceability

See where your products are, from the factory floor to the end customer.

Consumer Engagement

Deliver product details, sustainability insights, and personalized offers directly to buyers.

Revenue Recovery

Stop losses from diverted goods and maximize legitimate sales.

Case Study

A Global Retailer Increased Consumer Engagement by 30% While Unlocking New Revenue Streams

Read the Full Case Study
FAQ

Frequently Asked Questions

Serialization helps prevent counterfeiting by giving each product a unique code, like a fingerprint, that can be tracked and verified. This makes it easy to check if an item is real by comparing its code to a secure database. If a duplicate or fake code is found, it signals that the product may be counterfeit.

Consumers can scan a product’s unique code to verify authenticity, learn more about it, or access special promotions. This builds trust and gives customers confidence that they are purchasing a genuine item. Companies can also use serialization to provide personalized experiences, such as product history or loyalty rewards.

Industries like pharmaceuticals, electronics, luxury goods, and food & beverage benefit the most. These sectors rely on serialization to prevent counterfeiting, ensure safety, and maintain supply chain visibility. It also helps protect brand reputation and meet regulatory requirements.

Implementing product serialization can be complex, but modern technology has made it easier. Businesses need to integrate unique coding systems with their packaging and tracking software. While there may be an initial investment, the long-term benefits of security and efficiency make it worthwhile.

Get Started

Find out How Vi3 Can Increase Your Revenue and Protect Your Brand.

Partner with us to ensure compliance, build consumer trust, and unlock new revenue opportunities with secure, trackable products.