Unified Product Data Syndication for Brands

Modern retail demands more than just product data.

It requires accurate, automated, and scalable delivery across ecommerce, retail, and labeling systems. Vi3’s Product Information Management platform centralizes and syndicates data brands, ensuring speed to market, reduced manual errors, and global compliance at every touchpoint.
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From Factory to Consumer: Accurate Data from Source to Sale

Ensure your product data is accurate, consistent, and retail-ready, starting with compliant label and packaging requirements at the source.

Vi3’s platform connects manufacturing, distribution, and retail systems with automated data feeds that reduce delays, eliminate mismatches, and power rich consumer experiences.

From QR codes and NFC tags to ecommerce listings and shelf displays, our unified data approach drives higher sales and long-term brand loyalty.

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About the service

Data automation and connectivity is key to maximizing digital sales

Label & Packaging at Source -Ensure GS1-compliant labels and packaging data are generated with accurate product specs, materials, and destination info, right from the factory floor.

Manufacturing Integration – Connect item-level serialization to production events. Link physical goods with digital identities like QR codes, NFC, or RFID tags for traceability.

Distribution & Logistics – Syndicate product and shipment data across your supply chain. Track every unit in transit with automated updates for faster, error-free delivery.

Retail & Ecommerce Channels – Feed accurate, enriched product data directly into ecommerce listings, in-store systems, and retail partner platforms, reducing returns and cart abandonment.

Consumer Experience & Loyalty – Deliver engaging product experiences via digital product passports. Enable post-sale authentication, care instructions, and loyalty programs—right from the product itself.

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“Before Vi3, our product data was scattered across spreadsheets and systems. Now, everything is in sync. We’ve cut down our update time by 80 percent and eliminated costly errors in listings and compliance.”

Director of Operations, Multichannel Retail Brand

“Before Vi3, we struggled to keep knockoffs off the market. Now, our customers can verify authenticity with a single scan, and we sleep better knowing we’re in control of our supply chain.”

Director of Brand Protection, Global Apparel Brand

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

“Vi3 Global’s Digital Product Passports helped us take back control of our brand story. Customers love being able to scan and instantly see where, when, and how the product was made.”

Head of Sustainability, Global Apparel Brand

“Thanks to Vi3 Global, we now have full visibility from our production line to the point of sale. Not only has it helped us eliminate gray market activity, but our customers feel more confident than ever in what they’re buying.”

Marketing Director, Premium Wine Label

“Since implementing Vi3 Global’s serialization, we’ve stopped gray market sales in their tracks and strengthened our customer relationships. Every product tells a story-we finally have control of ours.”

VP of Operations, Leading Consumer Goods Brand

Case Study

How a Global Electronics Brand Cut Counterfeiting __%

Track and authenticate products at every touchpoint.

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FAQ

Frequently Asked Questions

Product Information Management is the process of collecting, managing, and distributing accurate product data across all your sales and marketing channels. A PIM platform ensures consistent product descriptions, specifications, compliance data, and digital assets, whether it’s for retail labels, ecommerce listings, or QR codes.

Digital Product Passports (DPPs) require detailed, standardized product data to meet regulations and support transparency. A PIM system serves as the foundation for DPPs by organizing and syncing product lifecycle data, materials, sourcing, manufacturing, and environmental impact, into scannable digital formats like QR codes or NFC tags.

Inaccurate or inconsistent product data leads to abandoned carts, returns, and customer confusion. A centralized PIM platform ensures that the same accurate, up-to-date product information, like sizes, descriptions, images, and availability, is delivered across ecommerce websites, retail partner portals, and marketplaces.

Yes! With many countries requiring localized product specifications and content, a brand must have a tool that can support the long term management of products. Our PIM allows brands to manage each version of a product or make global content changes for products to stay aligned with requirements.

Yes. A robust PIM system automates the generation of compliant labels—including GS1 Digital Links, QR codes, and serialization, ensuring each product meets global standards and can be authenticated by consumers. It also links each label to verified product data, reducing counterfeits and unauthorized sales.

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