How a High-End Fashion Brand Stopped Counterfeits & Increased Consumer Engagement

A luxury apparel brand struggled with unauthorized retailers selling excess inventory, eroding their brand’s exclusivity. After implementing Vi3’s authentication and traceability tools, they achieved:

• 30% reduction in gray market sales by tracking factory production and enforcing distribution agreements.
• 20% boost in direct-to-consumer sales through scannable product labels leading to exclusive content.
• Increased consumer trust and loyalty, leading to higher repeat purchases.