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9 Keys to Building a Global Brand Protection Strategy
6 Keys to building a winning connected product strategy
Supply Chain Transparency: Why We Need “Digitized Brands”
How COVID-19 Will Shape Consumer Behavior in the Post-Pandemic Era
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How to Protect Your Brand in Today’s Counterfeit Market
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Sustainability: How What’s Best for the Planet is Now Your Best Marketing Tool
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By the Numbers: The Business Case for Personalization
Consumers, at this point in time, expect a certain level of personalization. In fact, “70% of consumers say that how…
Don’t Sleep on Gen Z: How Luxury is Attracting the New Consumer
Younger generations are growing up, and with that comes larger purchasing power. Some businesses have disregarded Gen Z purchasing behaviors…
Fast & Forward: Footwear and Sustainability
Because of their inherent complexity—a variety of materials and often intricate design—improving upon the environmental impact of footwear is especially…
Certification Greenwashing
Many brands rely on external certification organizations to provide authentication around sustainability claims and metrics. Certifications like Fair Trade certified…
How Counterfeit Products Cost You Time, Money, & Consumer Safety
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Navigating Brand Protection in the Secondhand Sales Boom
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How Serialization Will Put You Above Competition This Year
Having such specific insight into your supply chain is a lot easier when you have reliable data. According to the World…
Are U.S. Businesses Ready For Mandated Circularity?
“In 2021 the states of Maine and Oregon became the first U.S. states to adopt producer responsibility laws for packaging”…
4 Goals You Can Accomplish Working With Vi3
Since we started writing these articles, we’ve thrown a lot of information at you. From ethical sourcing and sustainable business…